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📣 Rewards vs Meta & Google Ads

Ads bring them once. DigiZain brings them back.

Shops are moving their marketing money from paying for clicks to rewarding the customers they already have. Here is why.

Start free for 30 days → ⚖️ See the comparison

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Two ways to spend on marketing

Renting attention vs owning loyalty

💸
Meta & Google Ads
The treadmill
  1. 1You pay for views and clicks
  2. 2Some people tap — a few visit once
  3. 3Budget ends, visits stop
  4. 4Next month, pay again — often to reach the same people
🔁 Stop paying and you start from zero.
🎁
DigiZain Rewards
The flywheel
  1. 1Every bill gives the customer points on their phone
  2. 2Points waiting = a reason to come back
  3. 3Free offers and reminders bring them in on slow days
  4. 4Each visit adds more points — and they come again
📈 Every month your customer list grows — and stays yours.
Side by side

DigiZain Rewards vs Meta & Google Ads

📱 Meta / Google Ads
🎁 DigiZain Rewards
Who you reach
Strangers scrolling their feed
✓ People who already bought from you
What you pay
For every view or click — and it rises when more shops compete
✓ A small fixed price a month. Offers to customers are free
When you stop paying
The visits stop the same day
✓ Your customers, points and history stay with you
Customer list
Stays with the ad platform
✓ Yours: name, number, visits and spend
Reaching them again
Pay again, and the feed decides who sees it
✓ A notification straight to their phone, free
How you measure it
Likes, views and clicks
✓ Who came back, and how much they spent
Skills needed
Targeting, creatives, bidding, budgets
✓ 10-minute setup from your phone — or we do it for you
Best for
Getting the first visit
✓ Turning that visit into a regular customer
The shift

Why shops are moving to a rewards system

📈

Ads keep getting costlier

More businesses bid for the same local audience, so each click and each new customer costs more every year.

🔒

Targeting got weaker

Phone privacy settings now limit what ad platforms can track, so it is harder to show ads to the right local people.

🗂️

Owning the customer list matters

With ads, the audience belongs to the platform. With rewards, every customer’s number, visits and spend are saved for your shop.

🔔

Free direct reach

Customers in your rewards app get your offers as phone notifications — no cost per message and no algorithm in between.

🧾

Results you can count

See exactly who came back after an offer and how much they spent — not just likes and views.

🤝

Customers like it

People enjoy collecting points and getting a birthday gift. Ads interrupt them; rewards thank them.

Keeping customers is where the money is

5–25×

more to win a new customer than to keep an existing one.

+5%

more customers kept can raise profits by 25% to 95%.

Source: Bain & Company research by Frederick Reichheld, cited in Harvard Business Review (“The Value of Keeping the Right Customers”, 2014).

Try your own numbers

What if a few customers came back one extra time?

Extra sales a month
Cost: plan + 3% points on those bills =
≈ × your money back

An example to think with, not a promise. Your own results show in your Cost & ROI report.

Already running ads?

Make every ad customer a regular

Keep ads for the first visit. At the counter, the customer joins your rewards with one scan. From then on, offers reach them for free — so you never pay twice for the same customer.

📱
Ad brings a new customer
📲
They scan and join your rewards
🔁
Free offers bring them back again and again

Questions shop owners ask

Not necessarily. Ads are good at finding new people. The problem is paying again and again for the same people. Use ads for the first visit and DigiZain Rewards to bring every customer back — then your ad money works harder.
A customer who already trusts your shop needs only a reason to return — points waiting for them or an offer on their phone. A stranger first has to notice an ad, trust you and make the trip. Research by Bain & Company often cited by Harvard Business Review found that winning a new customer costs 5 to 25 times more than keeping one.
Customers who join your rewards program get offers as notifications on their phone, from the rewards app. There is no cost per message and no algorithm deciding who sees it.
After a 30-day free trial with every feature, plans start at ₹999 a month. Points you give are a small share of bills — and only when a customer comes back and buys.
No. It is made for local shops — clothing, salons, cafés, sweets, grocery, pharmacies and more. Set up takes about 10 minutes on a phone.

Stop paying twice for the same customer

After the trial, plans start at ₹999 a month — about ₹33 a day. Pay yearly and get 2 months free.

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